New “Ultra-Quiet” Harbor Freight Fortress Air Compressor Maybe they read my post, where I question why Harbor Freight is comparing Fortress air compressors against different classes of compressors instead of competing like-quiet brands and models. With their ultra quiet Fortress air compressors, Harbor Freight has turned their attention towards California Air Tools. I wonder if user sentiments are changing. I’ve seen messaging in online community forums, where it’s said tool users can look to Harbor Freight for tools or supplies, as long as the products don’t have a motor or involve compressed air. THIS is how you sell tools, not with “tool disposal” notices.
They have breakdowns of the features and specs, and images of the two compressors’ 5-star ratings. In the newsletter, Harbor Freight’s “reliable performance” claims are centered around the McGraw 3 gallon air compressors, priced at $60. “Find the right compressor for any job.” This is much different than the message they usually send out.
#Harbor freight air compressor full
The newsletter opens up to the above image, where Harbor Freight invites you to check out their full line of compressors – find the right compressor for any job. This wasn’t another “Icon Beats Snap-on,” “Tool Disposal,” or promo newsletter, it focused on Harbor Freight Tools. There were a couple of product-focused newsletters, but to be honest I never paid much attention to them.Īnd then I noticed a new email, with the subject line Reliable Performance at Unbeatable Prices. Most of Harbor Freight’s email newsletters in 2020 were focused on sales, coupons, and promos. “Tool disposal notice?” That’s the opposite or reassuring.
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